End of tenancy cleaning offers some of the best earning potential in the cleaning business – if you know how to do it properly. Here’s everything you need to master this profitable niche.
If you’re looking to boost your cleaning income substantially, end of tenancy cleaning is where the money is. These jobs typically pay £150-£450 for a single property – significantly more than you’d earn from several hours of regular domestic cleaning. Better still, demand is constant: people are always moving house, and they nearly always need professional cleaning to secure their deposit back.
But here’s the thing: end of tenancy cleaning isn’t just “regular cleaning but a bit more thorough.” It’s a different beast entirely, with exacting standards, specific requirements, and clients who are stressed, rushed, and absolutely desperate to get their full deposit back. Get it right, and you’ll build a thriving business with excellent word-of-mouth referrals. Get it wrong, and you’ll face complaints, callbacks, and damage to your reputation.
This comprehensive guide will teach you everything you need to know about offering end of tenancy cleaning services, from understanding exactly what’s required to pricing your services and building a reputation as the go-to professional in your area.
Why End of Tenancy Cleaning is Such a Lucrative Niche
Let’s start with the economics, because they’re compelling.
The Income Opportunity
Regular domestic cleaning typically earns you £12-£25 per hour. If you’re cleaning a three-bedroom house weekly for 3 hours at £16/hour, that’s £48 per visit, £192 per month from one client.
End of tenancy cleaning of that same three-bedroom house might take you 6-8 hours and command £220-£320. That’s one job, one day, earning what you’d usually make in six regular weekly cleans.
Do just two end of tenancy cleans per week alongside your regular clients, and you’re adding £800-£1,200+ to your monthly income. Over a year, that’s an extra £10,000-£15,000. Not bad, is it?
Why Demand is Constant
People are always moving. The UK sees millions of house moves annually. Every single rental property that changes tenants needs an end of tenancy clean – it’s essentially mandatory for getting deposits back.
Peak seasons are predictable. End of month is consistently busy (most tenancies end on the last day of the month). Additionally:
- Summer (June-August): Students moving, families relocating
- Spring (March-May): Traditional moving season
- December/January: End-of-year relocations
Letting agents are a goldmine. Build relationships with local letting agents, and you’ll get steady referrals. Many agents keep lists of approved cleaners they recommend to outgoing tenants.
Landlords need reliable partners. Landlords with multiple properties need cleaners they trust for turnovers between tenants. Become someone’s go-to cleaner, and you’ve secured recurring business.
The Margins Are Excellent
Unlike regular cleaning where you’re providing ongoing service at competitive rates, end of tenancy cleaning commands premium pricing because:
It’s time-sensitive. Tenants often need it done quickly (sometimes with 24-48 hours’ notice), and rush work commands premium rates.
Standards are exacting. This isn’t “make it look nice” cleaning – it’s “pass a professional inventory inspection” cleaning. Higher standards justify higher prices.
Liability is greater. You’re essentially guaranteeing the cleanliness will satisfy a letting agent or landlord’s inspection. That guarantee has value.
Competition is less intense. Many general cleaners don’t offer end of tenancy cleaning because they don’t understand the specific requirements. Less competition means you can charge more.
Understanding What End of Tenancy Cleaning Actually Means
This is where many cleaners fall down. They assume end of tenancy cleaning is just “really thorough domestic cleaning.” It’s not. Let me explain the crucial differences.
The Standard You’re Cleaning To
When someone books regular domestic cleaning, they want their home to look nice and be hygienic. When someone books end of tenancy cleaning, they need the property to match its condition at the start of their tenancy – documented in the check-in inventory.
This is a legal/financial standard, not an aesthetic one.
If the inventory says the oven was “spotless, all surfaces gleaming” at check-in, that oven needs to be showroom-new at checkout. If it just looks “pretty clean,” the tenant loses £100-£150 of their deposit for professional oven cleaning.
Your clients aren’t paying you to make their property look nice. They’re paying you to ensure they get £1,000-£2,000 of their deposit back. Understanding this fundamental difference changes how you approach the work.
The Areas That Matter Most
Deposit deductions typically happen for:
The oven – This is the number one cause of disputes. Ovens need to be completely clean: glass door spotless, racks gleaming, no burnt-on food anywhere, zero grease. Letting agents will actually open the oven and inspect it carefully.
Limescale – Bathrooms, kitchen taps, shower heads, anywhere water accumulates. Limescale that wasn’t there at check-in needs removing.
Appliances – Inside the fridge, inside the dishwasher, inside the washing machine. Not just the visible bits – letting agents check filters, seals, and hidden areas.
Carpets – Any stains that weren’t documented at move-in will cause deductions. Pet odours are particularly problematic.
Areas people forget – Behind appliances, inside cupboards, top of kitchen units, extractor fan filters, window tracks.
Evidence of cleaning – Letting agents can tell the difference between “wiped down this morning” and “hasn’t been properly cleaned in a year.” They’re looking for thoroughness, not just surface-level tidying.
Your Job is Detective Work
The best end of tenancy cleaners approach each job like detectives:
You’re looking for what’s different from move-in condition:
- New marks on walls that need removing
- Limescale that’s accumulated
- Dirt in areas that were clean initially
- Wear and tear that crosses into “neglect” territory
You’re anticipating what letting agents will check:
- Opening oven door and looking inside
- Running fingers along tops of door frames
- Checking behind and under appliances
- Opening cupboards and drawers
- Inspecting grout in bathrooms
- Looking at carpet edges and under furniture areas
You’re thinking about the deposit: Every area you miss potentially costs your client money. They’re trusting you with something financially significant, and you need to honour that trust.
Mastering the Technical Skills
Right, let’s get into the practical skills you need to excel at end of tenancy cleaning.
Oven Cleaning: Your Signature Service
The oven will make or break your reputation in end of tenancy cleaning. Master this, and you’ll be in demand.
Products that actually work:
- Heavy-duty oven cleaner (Mr Muscle, Oven Pride, or professional brands)
- Bicarbonate of soda paste for gentle surfaces
- Scraper blades for burnt-on food
- Wire wool (careful – only on appropriate surfaces)
- Microfibre cloths and sponges
- Newspaper to catch drips
The process:
- Remove all racks, shelves, and trays
- Soak these in hot water with oven cleaner (outside or in bath with protection)
- Apply oven cleaner liberally to interior – avoid heating elements
- Leave for recommended time (often several hours or overnight for badly soiled ovens)
- Scrape off burnt food with scraper blade
- Wipe clean with damp cloths repeatedly
- Clean glass door with specialist glass cleaner
- Clean exterior including control panel
- Replace sparkling racks and shelves
Pro tip: For really terrible ovens, do a preliminary clean, then apply oven cleaner again and leave overnight. Two applications often work better than one extended scrub.
Time allocation: Allow 1-2 hours for oven alone in typical end of tenancy cleans. Heavily soiled ovens can take 3+ hours.
Limescale Removal: The Bathroom Challenge
Limescale is the second major battleground. Hard water areas particularly struggle with this.
Effective products:
- White vinegar (cheap and effective for light limescale)
- Viakal or Cillit Bang for moderate limescale
- HG Limescale Remover for stubborn areas
- Pumice stone for toilet bowls
- Descaling sprays for shower heads
Techniques that work:
- Soak fixtures in vinegar for 30+ minutes before scrubbing
- Use pumice stones gently on toilet bowls (won’t scratch porcelain)
- For shower heads, remove and soak in vinegar overnight
- For taps, wrap vinegar-soaked cloths around them for 30 minutes
- Scrub grout with old toothbrush and bleach-based cleaner
- For shower screens, use specialist glass descaler
Time-saver: Start limescale treatment at the beginning of your clean. Apply products, let them work whilst you clean other areas, return to finish the job.
Carpet Cleaning: The Hidden Revenue Stream
Many end of tenancy bookings need carpet cleaning, but not all end of tenancy cleaners offer it. This is a missed opportunity.
Basic carpet cleaning equipment:
- Quality vacuum cleaner (absolutely essential)
- Spot cleaner for stains (Bissell, VAX, or Rug Doctor)
- Carpet cleaning solution
- Stain-specific treatments
Advanced option: Invest in a carpet cleaning machine (£150-£400) or rental arrangement. This allows you to offer professional carpet cleaning as an add-on service at £30-£60 per room – excellent profit margin for 10-15 minutes’ work per room.
Common carpet issues in end of tenancy:
- General soiling from foot traffic
- Specific stains (wine, coffee, food)
- Pet odours and stains
- Flattened high-traffic areas
The approach:
- Vacuum thoroughly first
- Treat specific stains with appropriate products
- Steam clean or wet-clean entire carpet
- Ensure proper drying (use fans if needed)
- Vacuum again once dry
Important: Always test cleaning products on inconspicuous areas first. Damaging carpet is a quick way to lose money and reputation.
Window Cleaning: The Finishing Touch
End of tenancy standards usually require interior windows spotless. Exterior depends on accessibility and agreement.
What you need:
- Glass cleaner or vinegar solution
- Squeegee (professional results, faster than cloths)
- Microfibre cloths
- Extendable pole for high windows
- Step ladder
The technique:
- Wipe away dust and loose dirt first
- Apply glass cleaner
- Use squeegee in overlapping horizontal strokes
- Wipe excess moisture from squeegee between strokes
- Dry edges and corners with microfibre cloth
- Check for streaks from different angles
Don’t forget: Window sills, frames, and tracks accumulate dirt and dead insects. These need thorough cleaning too.
The Forgotten Areas That Catch Amateurs Out
Kitchen cupboard tops: Thick with grease and dust. Requires heavy degreaser and dedicated attention.
Extractor fan filters: Remove, soak in hot water with degreaser, scrub clean.
Behind and under appliances: Move fridge, cooker, washing machine. The filth accumulated here is shocking and will definitely be noticed during inspection.
Light fixtures: Dust and dead insects. Remove covers and clean thoroughly.
Radiators behind and underneath: Use radiator brush or vacuum attachment.
Door frames and tops of doors: Dusty but eye-level for letting agents during inspections.
Grouting in kitchens and bathrooms: Discoloured grout stands out. Use grout pen or bleach-based cleaner with toothbrush.
Window tracks: Accumulated dirt, dead insects, debris. Vacuum first, then scrub.
Inside bins: Even if empty, bins need cleaning. Many tenants forget this entirely.
Building Your End of Tenancy Cleaning Business
Right, you’ve mastered the skills. Now let’s talk about building a successful business offering these services.
Pricing Your Services Correctly
End of tenancy cleaning pricing is quite different from hourly-rate domestic cleaning. Most cleaners charge fixed rates based on property size.
Market rates (2025):
London and South East:
- Studio/1-bed: £150-£220
- 2-bed: £180-£280
- 3-bed: £220-£350
- 4-bed: £280-£450
Major cities:
- Studio/1-bed: £130-£180
- 2-bed: £160-£230
- 3-bed: £190-£300
- 4-bed: £240-£380
Other regions:
- Studio/1-bed: £110-£160
- 2-bed: £140-£210
- 3-bed: £170-£270
- 4-bed: £220-£350
Variables affecting your specific price:
Property condition matters enormously. These prices assume reasonable condition. Properties in shocking states (think student houses after minimal maintenance) should be priced 30-50% higher. Don’t be afraid to charge for the work involved.
Add-on services increase total value:
- Oven deep clean: Already included in most end of tenancy packages, but if priced separately: £40-£70
- Carpet cleaning: £30-£60 per room
- Garden clearance: £50-£200+ depending on size and state
- Garage/shed cleaning: £40-£100
- Interior window cleaning: Usually included
- Exterior window cleaning: £30-£60 additional
Rush jobs command premium rates. Less than 48 hours’ notice? Add 20-30% to your standard rate. Same-day emergency? 50% premium is reasonable.
Regular clients or bulk bookings deserve discounts. If a landlord with multiple properties offers you regular work, a 10-15% discount for guaranteed regular bookings makes business sense.
Your Pricing Strategy
Start competitive to build portfolio. When you’re new to end of tenancy cleaning, pricing at the lower end of your local market helps you build experience and collect those crucial first reviews.
Increase rates as reputation grows. Once you’ve got 10-15 excellent end of tenancy reviews and regular demand, gradually increase rates. You’re now a proven professional, not an untested option.
Offer guarantees to justify premium pricing. “If your letting agent finds any areas I’ve missed, I’ll return within 48 hours to rectify at no charge.” This guarantee allows you to charge at the higher end because you’re offering peace of mind.
Package deals create value perception. Instead of “£200 for end of tenancy clean,” try “End of tenancy package £250: complete property clean, carpet cleaning, and oven deep clean – guaranteed deposit-back standard.” Looks like better value even though it costs more.
Creating Your Service Packages
Basic End of Tenancy Package:
- Complete property clean to deposit-back standard
- All rooms, bathrooms, kitchen
- Oven, appliances, windows (interior)
- Guarantee to return if letting agent identifies issues
Premium Package:
- Everything in basic package
- Carpet cleaning for all rooms
- Exterior window cleaning
- Garden/patio tidying
- Price 30-40% higher than basic
Add-on Services:
- Additional bedrooms beyond standard (£20-£40 each)
- Garage cleaning (£40-£100)
- Shed/outbuilding cleaning (£30-£60)
- Heavy-duty carpet stain removal (£20-£40 per stain)
- Furniture cleaning (£30-£80 per item)
Rush Service:
- Same-day or next-day availability
- 50% premium on standard rates
- Only offer if you can genuinely prioritise it
Marketing Your End of Tenancy Services
Trader Street profile optimisation:
Your profile needs to clearly highlight end of tenancy experience:
- Title: “Professional End of Tenancy Cleaning | Deposit-Back Guarantee”
- Service description explicitly mentioning end of tenancy work
- Pricing for different property sizes
- Photos of your work (with permission) showing before/after
- Guarantee clearly stated
- Reviews specifically mentioning end of tenancy cleans
Target letting agents directly:
This is gold for steady work. Approach local letting agents:
- Introduce yourself professionally
- Offer competitive rates for their referrals
- Provide references and insurance documentation
- Offer to be on their approved cleaner list
- Consider offering first-job discount to prove yourself
Many letting agents keep a list of approved cleaners they recommend to tenants. Getting on these lists provides steady referrals.
Build landlord relationships:
Landlords with multiple properties are repeat customers:
- Offer loyalty discounts for regular work
- Provide excellent, consistent service
- Be reliable and flexible with timing
- Communicate proactively
- One happy landlord with 5 properties = 10-15 end of tenancy cleans per year
Target students and young professionals:
These groups move frequently and often need cleaning services:
- Advertise near universities
- Join student accommodation groups on Facebook
- Offer group rates (multiple housemates splitting costs)
- Emphasise deposit-back guarantee (students are particularly motivated by this)
Seasonal marketing:
Ramp up advertising at peak times:
- End of month (every month)
- May-August (heavy moving season)
- December/January (end-of-year moves)
- Match your marketing spend to demand seasons
Building an Unbeatable Reputation
In end of tenancy cleaning, reputation is everything. Here’s how to build one that brings steady work:
Deliver on your guarantee. If a letting agent finds issues, return promptly and fix them with a smile. Your reputation depends on making problems right.
Exceed expectations occasionally. If you finish with 30 minutes to spare, use it to clean the bins or wipe down the garden furniture. Little extras create raving fans.
Document everything. Take before and after photos (with permission). Keep detailed checklists showing what was done. This protects you if disputes arise and demonstrates thoroughness.
Communicate proactively. Send updates: “Arrived and starting now,” “Oven is taking longer than expected, will be finished by 4pm instead of 3pm,” “All finished, property looks brilliant.” Clients appreciate being kept informed.
Request reviews immediately. After the deposit is returned (usually 2-4 weeks post-checkout), message the client: “Brilliant news about your deposit! Would you mind leaving a quick review of the cleaning service? It really helps my small business.” Strike while the iron’s hot.
Build case studies. “£1,600 deposit fully returned after professional end of tenancy clean” makes a compelling marketing message. With permission, create brief case studies of successful cleans.
The Guarantee: Your Competitive Advantage
Offering a guarantee is what separates professional end of tenancy cleaners from general cleaners dabbling in this niche.
What Your Guarantee Should Include
48-72 hour callback guarantee: “If your letting agent or landlord identifies any areas that don’t meet their standards, contact me within 48 hours and I’ll return to rectify the issues at no additional charge.”
What this covers:
- Areas genuinely missed during initial clean
- Standards not met (e.g., oven not clean enough)
- Specific issues identified by letting agent
What this doesn’t cover:
- Damage to property (you didn’t cause damage; this is about cleaning)
- Issues arising after the initial inspection (if tenants return and dirty the property)
- Unreasonable demands (asking you to repaint walls, fix broken items)
Making Your Guarantee Work
Set expectations clearly. Explain what the guarantee covers and doesn’t cover upfront. Most issues won’t arise, but clarity prevents disputes.
Respond quickly. If a client reports an issue, respond the same day and schedule a return visit within 24 hours if possible. Speed shows professionalism.
Fix problems with good grace. Even if you think the letting agent is being pedantic (they often are), just go back and sort it out. Your reputation matters more than one extra hour of work.
Learn from callbacks. Every callback teaches you something. Maybe you consistently miss a particular area. Adjust your checklist and process accordingly.
Track your guarantee call-rate. If you’re returning to more than 5% of jobs, something’s wrong with your process. Good end of tenancy cleaners have callback rates under 3%.
Why Guarantees Justify Premium Pricing
Clients aren’t just buying cleaning time – they’re buying peace of mind. The guarantee means they know if anything goes wrong, you’ll fix it. That certainty is valuable.
Compare your service to a general cleaner who might say “I’ll do my best” with no guarantee. Your slightly higher price is justified because you’re shouldering the risk and providing certainty.
The Practical Business Systems
You can’t scale an end of tenancy cleaning business without proper systems. Here’s what you need:
Your Detailed Cleaning Checklist
Create a laminated checklist that you take to every job:
Kitchen: ☐ Oven (interior, racks, glass, exterior) ☐ Hob and surrounding areas ☐ Extractor fan and filters ☐ Fridge/freezer (inside, outside, behind) ☐ Dishwasher (interior, filter, seals) ☐ Washing machine/dryer ☐ Microwave (inside and out) ☐ All cupboards (inside and out, including tops) ☐ All drawers ☐ Worktops and splashback ☐ Sink and taps (descaled) ☐ Windows and sills ☐ Walls spot-cleaned ☐ Light fixtures ☐ Switches and sockets ☐ Floor (including under appliances) ☐ Skirting boards ☐ Bin cleaned ☐ Radiator
[Continue for every room…]
Actually work through this checklist in every property. It ensures consistency and prevents you forgetting areas.
Your Booking and Scheduling System
Initial enquiry response template:
“Thanks for your enquiry! I’d love to help with your end of tenancy clean.
To provide an accurate quote, I need:
- Property size (bedrooms, bathrooms)
- Current condition (good/average/needs intensive work?)
- Checkout date
- Any specific requirements (carpets, garden, etc.)
My end of tenancy cleans include [list what’s included] and come with a 48-hour guarantee.
Looking forward to helping you get that deposit back!”
Booking confirmation template:
“Brilliant! Your end of tenancy clean is booked:
Date: [date] Time: [time] Address: [address] Cost: £[amount] Includes: [list services]
I’ll need the property to be completely empty when I arrive.
Payment: [bank transfer/cash/card details]
See you then!”
Pre-job reminder (sent 2 days before):
“Quick reminder about your end of tenancy clean on [date].
Please ensure:
- Property is completely empty
- All utilities working
- I have access details
- Parking information if needed
Looking forward to it!”
Your Financial Tracking
Invoice every job. Even if paid in cash, provide a receipt/invoice. It looks professional and provides documentation.
Track expenses meticulously:
- Cleaning supplies
- Equipment purchases
- Fuel for travel
- Insurance
- Marketing costs
Calculate actual profit per job: Not just revenue. Factor in:
- Time spent (including travel)
- Products used
- Equipment wear
- Fuel costs
This tells you which types of jobs are most profitable.
Set tax aside. Remember 25-30% of your end of tenancy income needs to cover tax and National Insurance. Keep a separate account for this.
Scaling Your End of Tenancy Business
Once you’ve established yourself, you might want to expand beyond what you can personally handle.
Growing Strategically
Raise your rates regularly. As your reputation grows and you’re consistently booked, increase prices 5-10% annually. Your time becomes more valuable as your expertise grows.
Specialise further. Consider focusing exclusively on end of tenancy cleaning once it’s providing enough income. Specialisation allows you to work more efficiently and command higher rates.
Build letting agent partnerships. Invest time developing relationships with letting agents. One good partnership can provide 5-10 jobs per month.
Add high-margin services. Carpet cleaning, oven-only services, and post-renovation cleaning are excellent additions that complement end of tenancy work.
Hiring Help
When you’ve got more work than you can handle:
Start with subcontractors. Hire experienced cleaners on a per-job basis. Pay them £60-£100 per job depending on property size, supervise their work initially, and keep the margin.
Train to your standards. Your reputation depends on their work. Work alongside them for the first few jobs, provide your checklist, and emphasise the guarantee.
Build a small team. Once you’ve found reliable people, consider moving from ad-hoc subcontracting to a small team. This allows you to take more bookings and scale properly.
Quality control is crucial. Regularly inspect completed jobs, accompany team members periodically, and maintain the standards that built your reputation.
The Lifestyle Business vs. Growth Business Decision
Lifestyle business: You personally do 8-12 end of tenancy cleans per month, earning £20,000-£35,000+ annually with excellent work-life balance. You control everything and keep all profits.
Growth business: You employ 2-3 people, take 30-40 bookings per month, earn £40,000-£70,000+ but work more on management than cleaning. Higher income, more complexity, more risk.
Neither is inherently better – it depends on your goals, personality, and life circumstances.
Common Challenges and How to Solve Them
Let’s address the issues you’ll inevitably face and how successful cleaners handle them.
Challenge: Properties Much Dirtier Than Described
The problem: Client says “fairly clean, just needs standard end of tenancy clean.” You arrive to find a disaster zone requiring twice the quoted time.
The solution:
- Always include in your booking terms: “Quotes assume reasonable property condition. Properties requiring significantly more work than described will incur additional charges.”
- Take photos upon arrival documenting condition
- Contact client immediately: “The property is in much worse condition than described. My original quote of £200 assumed reasonable condition. For this property’s actual state, the cost will be £300. Shall I proceed?”
- Most clients accept this when presented with photographic evidence
Challenge: Impossible Stains or Damage
The problem: Carpet stain that won’t come out no matter what you try, or damage to surfaces that cleaning can’t fix.
The solution:
- Document with photographs
- Contact client immediately: “I’ve tried three different methods on this carpet stain with no improvement. This appears to be permanent and may require professional carpet replacement. I’ve cleaned everything else to standard.”
- Make clear in your terms: “I’m providing cleaning services, not repair or damage reversal. Pre-existing damage or permanent staining cannot be resolved through cleaning.”
Challenge: Letting Agents Being Unreasonably Picky
The problem: You’ve done a brilliant clean, but the letting agent finds tiny issues or has unrealistic expectations.
The solution:
- This is why your guarantee exists
- Return promptly to address legitimate concerns
- If demands are genuinely unreasonable, politely explain: “I’ve returned twice to address concerns. The property now exceeds the standard documented at check-in. Any further demands would constitute betterment, not like-for-like condition.”
- Document everything with photos
Challenge: Clients Expecting Miracles
The problem: “Can you make this 30-year-old, never-deep-cleaned property look brand new?”
The solution:
- Manage expectations upfront: “I can clean thoroughly to professional standards, bringing the property as close as possible to its condition at check-in. However, some wear and tear is permanent and can’t be resolved through cleaning.”
- Use phrases like “clean and hygienic” rather than “perfect as new”
- Point out in quotes: “Permanent staining, damage, or wear cannot be rectified through cleaning and is not covered by this service”
Challenge: Time Management
The problem: Properties taking significantly longer than estimated, throwing off your schedule.
The solution:
- Build buffer time between jobs (2-3 hours minimum)
- Learn to estimate more accurately through experience
- Keep detailed notes: “3-bed terraced house, good condition: 5.5 hours” helps future estimating
- Charge appropriately – if you consistently underestimate time, your prices are too low
Challenge: No-Shows and Last-Minute Cancellations
The problem: Client books then cancels with short notice or doesn’t provide property access.
The solution: Include clear terms:
- “Cancellations within 48 hours: 50% charge”
- “No-shows or failure to provide access: 100% charge”
- Take deposit upfront for all bookings (£50-£100)
- This seems harsh but protects your time and business
Why Trader Street is Perfect for End of Tenancy Cleaners
Traditional routes to building end of tenancy cleaning business mean either:
- Working for agencies who take 40-60% of the booking fee
- Expensive Google Ads (£5-£15 per click)
- Waiting for word-of-mouth (slow to build)
Trader Street offers a better way:
Direct bookings mean full earnings. No agency taking half your fee. £250 booking = £250 for you (minus your actual costs).
Targeted local visibility. People specifically searching for end of tenancy cleaners in your area find your profile. These are ready-to-book clients, not random browsers.
Trust mechanisms built in. Your reviews, particularly end of tenancy-specific reviews mentioning deposit returns, build trust immediately. New clients can book confidently.
Showcase your guarantee prominently. Make your 48-hour guarantee the headline of your profile. This differentiates you from competitors and justifies premium pricing.
Build long-term client relationships. Once someone uses your end of tenancy service successfully, they’ll likely return for future moves and recommend you to friends facing the same situation.
No ongoing platform fees or commissions. Create your profile, get bookings, keep everything you earn. It’s that straightforward.
Your Action Plan to Launch End of Tenancy Services
Ready to add this lucrative service to your business? Here’s your roadmap:
Month 1: Preparation
☐ Research local end of tenancy pricing thoroughly
☐ Invest in proper equipment (heavy-duty oven cleaner, descalers, carpet spot cleaner minimum)
☐ Develop your detailed cleaning checklist
☐ Create service packages and pricing structure
☐ Write booking terms including guarantee and cancellation policy
☐ Update Trader Street profile highlighting end of tenancy services
☐ Take end of tenancy-specific photos (before/after if possible)
Month 2: First Clients
☐ Offer introductory rates to build portfolio (10-15% discount)
☐ Take your first 3-5 end of tenancy bookings
☐ Document process and timing for each property type
☐ Request reviews immediately after successful deposit returns
☐ Refine your process based on experience
☐ Take detailed notes on what works and what doesn’t
Month 3: Building Reputation
☐ Approach 5-10 local letting agents with introduction
☐ Aim for 6-10 end of tenancy cleans this month
☐ Perfect your process and timing estimates
☐ Increase rates to market standard once you’ve got solid reviews
☐ Ask satisfied clients for referrals
☐ Consider adding carpet cleaning equipment/service
Month 4-6: Scaling Up
☐ Aim for 10-15 end of tenancy cleans per month
☐ Build relationships with landlords and letting agents
☐ Increase pricing as reputation grows
☐ Consider specialising primarily in end of tenancy work
☐ Develop systems for managing increased bookings
Ongoing
☐ Maintain excellent standards consistently
☐ Honour your guarantee without hesitation
☐ Build case studies of successful cleans
☐ Gradually increase rates as expertise and reputation grow
☐ Consider hiring help once you’re consistently fully booked
Final Thoughts: The Opportunity is Yours
End of tenancy cleaning represents one of the best opportunities in the cleaning industry: high rates, constant demand, and relatively limited competition from truly professional providers.
Yes, the standards are exacting. Yes, the work is intensive. Yes, clients are stressed and anxious. But that’s exactly why the service commands premium pricing and generates such strong word-of-mouth recommendations when done well.
The difference between average cleaners and highly successful end of tenancy specialists isn’t usually in how well they clean (though that matters), it’s in:
- Understanding what’s actually required
- Setting proper expectations
- Delivering consistently excellent results
- Standing behind their work with guarantees
- Building systems that scale
You’ve now got all the knowledge you need to become that specialist. The technical skills, the business systems, the pricing strategies, the marketing approaches – it’s all here.
What happens next is up to you. You can dabble in end of tenancy cleaning alongside your regular work, picking up a few extra jobs per month. Or you can go all-in, positioning yourself as the local expert and building a business that generates £30,000-£50,000+ annually from this niche alone.
The demand is there. The clients are actively looking. Platforms like Trader Street make it easy to connect with them without expensive advertising or agency fees. The only question is: are you ready to grab this opportunity?
Go on then – update your profile, perfect your process, and start building your reputation as the end of tenancy cleaner who guarantees deposit returns. Your future clients are out there right now, stressed about their upcoming move and desperately seeking someone they can trust.
Be that someone.
Frequently Asked Questions
Do I need special training for end of tenancy cleaning?
No formal certification is required, but understanding the specific standards and requirements is crucial. Consider shadowing an experienced end of tenancy cleaner for a few jobs or taking a professional cleaning course that covers end of tenancy work. Experience is your best teacher.
How long should an end of tenancy clean take?
This varies by property size and condition:
- 1-bed: 4-6 hours
- 2-bed: 5-7 hours
- 3-bed: 6-9 hours
- 4-bed: 8-12 hours With experience, you’ll work more efficiently. Factor in extra time for heavily soiled properties.
Should I charge hourly or fixed rates?
Fixed rates are standard for end of tenancy cleaning. Clients want certainty about costs, and you want to be rewarded for working efficiently. Hourly rates penalise you for being fast and skilled.
What if I can’t get something clean enough?
Document it with photos and inform the client immediately. Some stains or damage are permanent and can’t be resolved through cleaning. Making this clear upfront protects you from unrealistic expectations.
How do I handle rush bookings?
Charge premium rates (30-50% additional) for less than 48 hours’ notice, and only accept if you can genuinely fit it in without compromising quality on other bookings. Your reputation matters more than any single job.
Should I offer carpet cleaning as part of end of tenancy services?
Carpet cleaning is usually an add-on service rather than included in basic end of tenancy rates. Offer it separately at £30-60 per room. This keeps your base price competitive whilst allowing upsells for properties needing it.
What insurance do I need specifically for end of tenancy cleaning?
Public liability insurance (£2-5 million coverage) is essential. This covers accidental damage to client property. Ensure your policy covers commercial cleaning work, not just domestic. Professional indemnity insurance is optional but provides additional protection.
How do I build relationships with letting agents?
Visit agencies in person with professional introduction, provide insurance documents and references, offer competitive rates for their referrals, deliver exceptional service on first few referrals to prove reliability, and stay in regular contact. Being on their approved list provides steady work.
What if clients refuse to pay?
Prevent this by taking deposits (£50-£100) when booking, or requiring payment immediately upon completion before you leave. For disputed payments, you have your booking terms, photographic evidence, and potentially small claims court as last resort.
Can I specialise exclusively in end of tenancy cleaning?
Absolutely. Many successful cleaners focus solely on end of tenancy work. The rates are higher, work is consistent, and you become highly efficient at it. Aim for 12-20 jobs per month for full-time income (£25,000-£45,000+ annually depending on location).
Ready to build your end of tenancy cleaning business? Create your Trader Street profile today, showcase your guarantee, and start connecting with clients who need your expertise – no agency fees, no commissions, just direct bookings and full control over your business.